6 Things to Consider for Lucrative SMS Marketing Strategies |
Posted: April 11, 2018 |
SMS marketing is utilizing text messages to get information and deals out to a variety of people all at once, and just think about this for a minute: 6 billion texts are sent every day, and that’s only in the United States! That’s way more than the amount of Facebook messages and Tweets that go out every day COMBINED, and so it makes sense that a ton of marketing companies are utilizing SMS marketing and are doing really well at it. Of course from a consumer’s standpoint, SMS marketing can seem kind of annoying because you’re getting solicited on your cell phone in a way, but it’s completely different when a company texts you with information you want. Then, all of a sudden SMS marketing is the most effective way to get the type of business information you want to get to your customers and loyal fan base right in front of their eyeballs. We’re very lucky to have teamed up with a very successful sms marketing software to help give us all of these tips and pointers for anyone who is interested in starting up an SMS marketing campaign for their business. So by going through this list of things that we’ve noticed work very well within this field of marketing, you can be more prepared if you are thinking about starting up your own SMS marketing strategy, and you’ll avoid any kind of mistakes that many other companies tend to make! So enjoy this list of 6 things to consider for lucrative SMS marketing strategies! #1: Segment Your Audience So many people complain about the SMS or even the email marketing messages they end up receiving because they think of them as useless and a spam type of message on their phones. But the big difference is when you send the right message to the right customer, and then all of a sudden that message is extremely useful, and in a way it’s not even marketing! Segmenting your audience, or audience targeting, essentially is the process of making sure that each individual that you send a message to is getting a message that is most relevant to them personally. This is HUGE when it comes to not coming off as spam or some useless informational message. One way to ensure that you do in fact segment your audience is by utilizing a CRM (customer relationship management) with your SMS marketing campaign, and this way you can have a better understanding of what each customer has already purchased, and any other data that can help you get the right message to the proper customers, and when you do something like this you can constantly improve upon yourself. #2: Key in on Timing Timing is everything, as they say, and that’s really important when it comes to the actual implementation of an SMS marketing campaign. Open-ended messages are something that don’t work as well as a really good deal that expires within a certain amount of time, so an expires soon portrayal can always be more beneficial. Sending SMS messages at the most opportune times is also another key aspect of timing in this type of marketing, and that could mean sending a message after someone purchases a product about another related product. Another instance is something like a Saturday marketing email, don’t do this. It never tends to work out because people aren’t looking at their emails on Saturdays, but experimenting can be essential to success and SMS marketing on Saturdays can be incredibly lucrative! #3: Triggered Messages This concept is all about keeping people interested after a certain amount of inactive time, or active time for that matter. When you set up a triggered message, which is a message to a customer after a certain amount of time or some kind of trigger moment. An example of this would be a customer who used to come to your e-commerce site a lot, but then stopped coming for some period of time. You could then set up a trigger time moment in which the message will be sent to try to get them to come back. A trigger can also be purchasing a certain item, and this can be really successful because you are not only reaching out to a customer at a specific time, but you are utilizing your own data to make the most out of your customers. And you can also get valuable feedback from these types of messages too! #4: Keep it Simple, Silly! You’re always going to be limited to 160 characters, but getting to the gist of what your message is all about as quickly as you can is always the best call for SMS marketing. You want to get right to the point and let people know what you’re offering, and you don’t want it to be too complicated, either. Any kind of frivolous messages could potentially have a negative effect on your customers, and so it’s always best to keep it simple and let them know all the details they need to know, and that be about it. #5: Beautify Your Links Links are always really ugly looking, no matter what they are. URLs are not compatible for SMS marketing in the traditional sense, but when you use any URL shortener like Bit.ly or Goo.gl you are going to make your links look a lot better and you’ll get more traffic because of it. These short links also help keep your messages simple! #6: Don’t EVER Spam your Customers! Having the ability to even create an SMS marketing campaign is a huge privilege because a lot of people don’t want to give out such personal information to certain companies and businesses. So if you send anything to a customer that they don’t like or they don’t think is useful to them then they are definitely going to be upset because you are abusing your privilege to reach out to them. You aren’t going to want to bother them too much, and the point is that NOBODY likes to read spam. All lucrative and successful SMS marketing campaigns contain messages that are highly anticipated from its recipients, and it also entails certain personal messages as well as is always relevant to each recipient. Any good marketing campaign entails deals or information that your customers would otherwise be missing out on if they didn’t get the SMS messages. Always keep that in mind and strive for that, and you’ll be successful in no time!
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